6 – 10 December 2009 • Villa Rotana Hotel • Dubai
Strategy And Communications For Private Hospitals And
Public Healthcare Delivery System
About the Event
Healthcare is unlike any other industry, product, or service; you are not selling a tangible item with a price tag, you are selling an experience. It requires a different set of skills; it is about strategy and measurement, not just creative images and slogans. When promoting a private hospital or health care delivery system, not only do you need to promote a place or experience that many people hope to avoid, but the success of your efforts isn’t always evident.
Healthcare marketing is a fairly new phenomenon in the GCC region and I am proud to announce IIR’s Effective Healthcare Marketing training course.
This course will teach you how to maximise your resources and deliver measurable results to your healthcare organisation.
By attending this course, you will gain an in-depth understanding of the essential components of successful healthcare marketing and communications. Learn how to develop marketing strategies and identify the unique elements that make your brand tangible and preferable to your competition. Learn how to use free publicity and online media channels and clarify your goals and target the right audience whether it is an insurance company, corporate client or an individual patient. This highly beneficial course has one goal in mind: equipping you with the skills and knowledge to consistently acquire and keep more loyal patients while increasing your revenue and your profits.
The course is split into two separately bookable courses:
Course One: Healthcare Marketing Strategy And Planning (two days)
Course Two: Mastering Healthcare Communications (three days)
Whether you are brand-new to healthcare marketing, need a refresher course, or are looking for new ideas and inspiration,this course offers a variety of practical lessons that touch upon many of the key elements and challenges you face on a daily basis.
IIR’s Effective Healthcare Marketing course will equip you with the tools needed to accomplish successful outcomes for your healthcare organisation.
Course One:
6 – 7 December 2009
Healthcare Marketing
Strategy And Planning
Course Two
8 – 10 December 2009
Mastering Healthcare
Communications
Attending These Beneficial And Interactive Courses, Allows You To:
Discover the latest trends and developments in healthcare marketing
Implement innovative marketing models to strengthen your market share and break into lucrative markets
Identify and manage your image, identity and reputation
Position your organisation in a competitive market and “sell” quality
Develop healthcare marketing plans: from strategy to action
Utilise and leverage new media and internet tools for successful PR
Understand physician relations in terms of retention and growth
Who Should Attend?
This course is especially designed and researched for healthcare professionals that are responsible for marketing, communications, PR, branding, business development, marketing consulting and hospital and clinic administration. The course is suitable for professionals from public and private healthcare delivery systems.
Hear What Past Delegates Have Said About This Course:
“I was very impressed with the level of detail this course
offered. I truly believe it’s ahead of its time.”
Adel Al Shabaan Al Sibai, Marketing Director
International Medical Centre, KSA
“Excellent overall view of healthcare marketing.”
Sarah Osei-Ntem, Market Research Analyst
Emaar Healthcare, UAE
“The course leader is an excellentcommunicator;
very clear on what is beingtaught.”
Kelly Daniell, Marketing Manager
Medsol, Dubai Healthcare City, UAE
